Search Engine Optimization (SEO) is a fundamental component of digital marketing, aimed at enhancing a website’s visibility and ranking on search engine results pages. Through a combination of strategic techniques, SEO endeavors to optimize a website’s content, structure, and performance to align with search engine algorithms. This involves thorough keyword research, on-page optimization, and the creation of high-quality, relevant content that not only meets the needs of users but also signals value to search engines.

Additionally, off-page SEO efforts, such as building high-quality backlinks, contribute to the overall authority and credibility of a website. ultimate goal of SEO is to drive organic traffic, increase website authority, and position the site prominently in search results, thereby maximizing opportunities for user engagement and conversions. 

There are three types of SEO: